Saturday, September 24, 2011

About Green Cafe` Concepts

I often thought of a cafe` chain built around a seasonal menu and locally produced foods. I thought the business could operate under a brand name, yet offer variety based on the local area. This concept would differ from the typical food service chains by offering a unique experience in every single location that reflected the geographic area and its culture. The name and management of the chain would signal quality at every location, so people would know what to expect. "The menu is different at each location, but the quality remains high."

I knew I had to articulate the cafe as a system that could be easily adopted and duplicated by others to simply the conversion process, so I studied existing restaurants and made my assessments. I found some restaurants were already operating under some form of my concept, but the vast majority did not. Most did not come close.

The Formula of Sustainable Design enabled me to express the concept more easily. The Formula can be used for any business, but I expressed it using the food service business in many places. Ultimately, I wrote the blog, "Green Cafe Concepts" to present my completed system of a cafe that is both seasonal and local. There are 34 posts which provide much knowledge and ideas that others can use to build their own brand. Read it @

I have worked in food service and farming for more than ten years all together. I grew up on a commercial factory farm and studied agricultural classes in school. I have helped open one cafe in the 1990's and I have worked at several corporate and family owned restaurants. The main thing I have learned is how inefficient most farms and restaurants really are, and how they can be made more efficient by considering true resource efficiency.  

Thursday, September 22, 2011

About the Stock Valuations

Gothic Green began publishing stock valuations using the Formula of Sustainable Design to show a better valuation of the market. The blog values several companies as examples of how the system of using the Formula of Sustainable Design works.

My assertion before the market correction which began in 2008 was correct. I had asserted that the market as a whole was overvalued. This is still true. I examined companies on the basis of "True Resource Efficiency" many years ago before I completely articulated the complete Formula, and this enabled me to see many companies were overvalued by simply observing their basic operational models.

I also used the Formula to measure and value real estate, and that too was deemed overvalued. I remember in the 1990's real estate gurus were telling people that real estate was the best investment ever. They promised 5% compounding yearly returns which I disagreed with. They also advocated the policy of systematically raising rental rates each year without adding any real value. This problem was compounded by flipping properties. Overall, real estate investors bought properties, let them run down, and expected them to increase in value just because they owned them.

I correctly predicted that real estate values would increase beyond affordability and the market would collapse.

I intended to publish the stock valuation to help guide people away from bad investment choices while giving them a Formula and system to use to value investments properly.

Read the Stock Valuation Blogs:

Thursday, September 15, 2011

A New Era: The Sustainable Transformation

Gothic Green has always been about sustainability. The business grew out of my concepts about sustainability, and the future of the world. I saw a new era approaching and I believed it would be a time when humanity solved the great problems of humankind by embracing sustainability.

The vision rejected a utopia and impractical plan of the future that was reliant on bad ideas and false hopes. Instead, the vision embraced an idea that humanity's awakening would be ushered in by embracing the physical world rather than rejecting it for unattainable spiritual pursuits.

It occurred to me that space exploration could not be achieved long term by a disunited and wasteful populous. There was a paradox brewing. The green movement, back to the land movement, local/regional trading, new urbanism, renewable energy, and other movements for sustainability made more sense for long term space travel than fossil fuels, an automobile economy and a disposal based society. A space faring civilization must be more resource efficient than any other type of civilization that has preceded it.